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How to Activate Google Signals in Google Analytics 4

Marcus Wong
By Marcus Wong
/ October 22, 2020
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Disclosure: The opinions expressed in this post are my own. This post may also contain affiliate links, which means that I will receive a commission if you decide to purchase through my links, at no additional cost to you.

In the previous version prior to Google Analytics 4, this similar feature was called 'Advertising Reporting Features'. If you have activated this previously, you will still have to activate the new Google Signals in your Google Analytics 4 property. Google Signals is disabled by default, and you will have to activated it via your Analytics Dashboard.

How to Activate Google Signals
Advertising Reporting Features on the Old Google Analytics Property

If you have not moved over to the new Google Analytics 4, then you should do so as soon as you can. It only takes less than 5 minutes. Read another article of mine on why you should, and how you can upgrade to Google Analytics 4.

4 Easy Steps to Activate Google Signals

First things first, you will want to make sure that you are in your new Google Analytics 4 property. Go ahead and click on 'Admin' on the lower left corner of the dashboard.

Upgrade to Google Analytics 4

Under the Property column, click on Data Settings > Data Collection.

How to Activate Google Signals

Under 'Enable Google signals data collection', click on the blue button 'Get started'.

How to Activate Google Signals

Next, click on 'CONTINUE'.

How to Activate Google Signals

Then on the following page, click 'ACTIVATE'.

How to Activate Google Signals

And as simple as that, you have now activated Google Signals on your Google Analytics 4 property.

Marcus Wong
Article written by Marcus Wong
October 22, 2020

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